Your graphics draw the attention of the crowd, Your sales copy gets them eager to buy, They press the BUY button and…
Disappointment as the whole system comes crashing down around them and you too!
Whether this is your fault or not, your sales thread can oh so quickly fill with negative remarks and you are dead in the water.
This is why you can never test enough, test every possible option a buyer has and actually follow through to the final point of delivery.
Although this sounds obvious, it is so easy to assume that all links work but so damaging if they don’t.
It is of course even better if you can get others to test as they will be less inclined to assume things are working but who do you ask?
Some people like to send out some review copies to their list but let’s just think about that for a moment.
Why would you give a copy to someone who is a known buyer of your products? Then if you give to some, could the others that then have to pay feel slightly disadvantaged or less favoured?
For me at least, the simple answer is to use the power of Skype Groups such as this one where people are only too happy to test or help out and that way, you are not sending any signals of favouritism out to your list.
Another way is to invite affiliates in early as they will feedback and this is a good way of getting them more involved and more willing to promote.
As to the promotion aspect, I will discuss that another time as this is about testing and speaking from bitter experience, you can never test enough.
Do NOT just believe it works, no matter who told you first!
Here Endeth the Grant Rant for Today.
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